2023
ITS 2023 concept and launch video
Debora Vrizzi - DOP
Andrea Rosasco - Production
Matteo Craco - Assistant
Andrea Cauter - Scenography
filmed at BASE2
As living beings, our innate talent is to perceive order around us. Everytime we imagine, everytime we take a different, unpredictable path, we are subverting the flow of events: a revolution starts, and a new world is created. So, if life is the ultimate act of rebellion, then creativity is our tool. And we were born to use this tool.
We were BORN TO CREATE.
BORN TO CREATE celebrates the power and potential of human creativity and encourages people to embrace and nurture their innate creative abilities. It emphasizes the importance of self-expression, innovation and imagination in shaping our world and creating meaningful and impactful works of art (or any other product of creativity in its broadest sense).
3 former finalists of ITS were chosen. I made these portraits creating 3 unique scenarios, representing the worlds they built, where they feel the most comfortable, easily like home, shaping reality the way they are meant to.
In the following months, the campaign continued by releasing a series of short videos that showcased individuals expressing their creativity in various forms. From actors and scientists to chefs, performers, and even non-professionals who discovered spontaneous ways to express themselves, each episode focused on one person. Through brief and simple statements, their stories were told in a purely documentary style, capturing the essence of their creative journeys.
To seamlessly connect with the three main campaign videos (as seen above), I integrated a unique VFX element at the end of each episode, visually portraying the "world" we created. I opted for a striking contrast by presenting the footage I shot in black and white, while highlighting the final VFX in full color.
The last four episodes were dedicated to the finalists of the ITS CONTEST. Instead of focusing on individuals, each episode featured a group, utilizing clips that the finalists produced according to our detailed brief and subsequently provided to us.
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