BORN TO CREATE

title:

year:

2023

description:

ITS 2023 concept and launch video

credits:

Debora Vrizzi - DOP
Andrea Rosasco - Production
Matteo Craco - Assistant
Andrea Cauter - Scenography
filmed at BASE2

Rebellious, unconventional, revolutionary: that’s what life is. A strange and improbable occurence, when order was created out of disorder in a universe verging on disgregation.

As living beings, our innate talent is to perceive order around us. Everytime we imagine, everytime we take a different, unpredictable path, we are subverting the flow of events: a revolution starts, and a new world is created. So, if life is the ultimate act of rebellion, then creativity is our tool. And we were born to use this tool.
We were BORN TO CREATE.

BORN TO CREATE celebrates the power and potential of human creativity and encourages people to embrace and nurture their innate creative abilities. It emphasizes the importance of self-expression, innovation and imagination in shaping our world and creating meaningful and impactful works of art (or any other product of creativity in its broadest sense).

3 former finalists of ITS were chosen. I made these portraits creating 3 unique scenarios, representing the worlds they built, where they feel the most comfortable, easily like home, shaping reality the way they are meant to.