ITS 2020 concept and fashion movie creation
dop: Marco Rizzuto
lights: Stefano Chiovini
camera: Davide Del Degan, Carlitography, Fabio Bressan, Paolo Baci
focus puller: Marijana Braikovic
media manager: Marco Marchioli
production: EVE, PianoB
video service: STS
The 2020 edition of International Talent Support consisted in a fully digital online event. Fashion and accessories collections and artworks were sent to us by the selected finalists and we made a 2-days very intense shooting. I designed the stage, storyboarded, directed and later edited the whole video.
It is more than an observation: it is a statement, a declaration of belonging.
It's a way to evoke the idea of HOME, a place that can be the place of origin as well as encountered later, but also a place never yet reached. It is not necessarily a physical place, it can also be a state of mind, or a group of people united by a common thought or feeling..
It's the beginning of a journey, which can take us away from home, or bring us back home. Home is not necessarily where we were born or lived. Home is a place where our sense of belonging makes us return, or arrive. The journey becomes proof of knowledge, in the broadest sense of the term. It is the natural stimulus to search for the new, the instinctive attraction / repulsion for what is foreign to us, the measure of the distance that separates us from unknown realities, the challenge to confront, the ability to relate to something different from us, the ability to adapt to unpredictable situations. The creative journey (research, discovery, stimulus) of the finalists as much as the journey of ITS itself, in its years of existence, always in search of an ubi consistam.
Tree as a symbol of firmness, security, memories, history, experience, nature, but also of roots, of growth and evolution, of branches that stand out and grow, more numerous and solid. Tree therefore as an essential symbol of ITS, but also of mystery, in its cavities and invisible roots, and of fascination towards nature, an inexhaustible source of knowledge and complexity, perfectly centered and indisputable.
The key as an immediate link with the concept of home symbolizes uniqueness (each key used is different and special) but also experience, intuition, inheritance, conquest.
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