Promo for ITS#TEN

This clip had to be made in a very short amount of available time and was crucial since it had to be shown to the audience duting the final fashion show. The goal was to show the potential of the next edition of ITS if funds would be raised to expand it to the whole city. So it needed to be simple and somehow touching and inspiring.

Available visual materials were only some (beautiful) concept sketches. I decided to focus on the concepts of imagination/sketching and contamination/expansion/growth. ITS always associated witht the color magenta, so I used the paint drops metaphor to symbolize new ideas growing over the city. The classical hand-drown animation style was achieved quite easily.