title:
SINCERELY TRUE
year:
2019
description:
Concept for International Talent Support 2019 fashion event
client:
International Talent Support
“The new rebels might be artists willing to risk the yawn, the rolled eyes, the cool smile, the nudged ribs, the parody of gifted ironists, the “Oh how banal.” To risk accusations of sentimentality, melodrama. What passes for hip cynical transcendence of sentiment is really some kind of fear of being really human, since to be really human is probably to be unavoidably sentimental and naïve and goo-prone and generally pathetic.”
David Foster Wallace
In the current historical period of extreme communication, communication is now used massively to spread immediate messages aimed at inculcating ideas in people’s minds with an almost violent approach, aimed at a first level of perception in the receptor, deliberately false but effective in their form. It is a jungle of affirmations and messages where the truth becomes almost a secondary factor, and is lost in the outrage of crowds (virtual), often driven by fake news created ad-hoc to endorse bigger interests, or even created by the masses themselves, resulting in a perverse and paradoxical mechanism where people autonomously create dynamics of false information which in order deceive themselves. It is a game which favours those who scream louder, regardless of the message that is being passed. But it is TRUTH, pure and simple, the true force that with its authenticity and simplicity can succeed and disgregate an entire wall of falsehood.
SINCERITY as sincerity of mind, sincerity in expressing straightly, in affirming oneself straightly, without masks, without the need to prove of being cool, to ironize, to meta-communicate.
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