HERE WE BELONG

title:

HERE WE BELONG

year:

2020 

description:

ITS 2020 concept and fashion movie creation

credits:

camera: Davide Del Degan, Carlitography, Fabio Bressan, Paolo Baci
focus puller: Erica
production: EVE
video service: STS

The production:
The 2020 edition of International Talent Support consisted in a fully digital event. Fashion and accessories collections and artworks were sent to us and we made a 2-days very intense shooting. I designed the stage, storyboarded, directed and later edited the whole video.

The production:
The 2020 edition of International Talent Support consisted in a fully digital event. Fashion and accessories collections and artworks were sent to us and we made a 2-days very intense shooting. I designed the stage, storyboarded, directed and later edited the whole video.

HERE WE BELONG

It is more than an observation: it is a statement, a declaration of belonging.
It's a way to evoke the idea of HOME, a place that can be the place of origin as well as encountered later, but also a place never yet reached. It is not necessarily a physical place, it can also be a state of mind, or a group of people united by a common thought or feeling..

THE JOURNEY

It's the beginning of a journey, which can take us away from home, or bring us back home. Home is not necessarily where we were born or lived. Home is a place where our sense of belonging makes us return, or arrive. The journey becomes proof of knowledge, in the broadest sense of the term. It is the natural stimulus to search for the new, the instinctive attraction / repulsion for what is foreign to us, the measure of the distance that separates us from unknown realities, the challenge to confront, the ability to relate to something different from us, the ability to adapt to unpredictable situations. The creative journey (research, discovery, stimulus) of the finalists as much as the journey of ITS itself, in its years of existence, always in search of an ubi consistam.

THE TREE

Tree as a symbol of firmness, security, memories, history, experience, nature, but also of roots, of growth and evolution, of branches that stand out and grow, more numerous and solid. Tree therefore as an essential symbol of ITS, but also of mystery, in its cavities and invisible roots, and of fascination towards nature, an inexhaustible source of knowledge and complexity, perfectly centered and indisputable.

THE KEY

The key as an immediate link with the concept of home symbolizes uniqueness (each key used is different and special) but also experience, intuition, inheritance, conquest.

The production:
The 2020 edition of International Talent Support consisted in a fully digital event. Fashion and accessories collections and artworks were sent to us and we made a 2-days very intense shooting. I designed the stage, storyboarded, directed and later edited the whole video.

The production:
The 2020 edition of International Talent Support consisted in a fully digital event. Fashion and accessories collections and artworks were sent to us and we made a 2-days very intense shooting. I designed the stage, storyboarded, directed and later edited the whole video.