title:

In My Lucid Dreams

year:

2012

description:

Concept for International Talent Support 2012 fashion event

client:

International Talent Support

What is GOOD? What is EVIL? We are called, today more than ever, to express our vision, to choose or not, to like or not. Which brand is better? Which food will we choose? Which blog will we read? 

In this concept the eternal battle is ironically transfigured. Hundreds of subjects are put under judgement, their GOOD or EVIL nature is assigned by a statement or by the simple decision of the viewer, codified, simplified, massified, just as the hundreds like clicks we perform everyday, making us believe we are ultimately making decisons, or moral choices , when in reality we are not doing anything because there is no true consequent personal action, nor commitment to our moral choice or statement. The codification/digitalization of the act of choosing kills the profound existential trait of the question itself. The result is a huge amount of statements/data which in their globality don’t represent anything but a swarm of subjects belonging to one or the other party fighting a grotesque and spectacular match.

The ITS Lucid Dream Machine

The Lucid Dream Machine is a VR installation made to replicate the experience of a lucid dream. After wearing the VR headset (which is black, not showing any VR) you are welcomed by an hypnotic voice and hypnotic images which lets you fall into the lucid dreaming phase. You are invited to close your eyes then, after the coutdown for the lucid dreaming phase, to open them again. Only at this point, after opening his/her eyes with the headset active, the visitor experience VR, which features a reproduction of the same place where the installation is located, so basically the same place where the visitor is, but completely transformed into a dream version. A train passes by, roof levitates, walls and the entire structure of the building fly away. A lot of things start to happen: you are living a lucid dream!

HAVE THE IDEA OF BEING IN A DREAM, WITHOUT REALIZING IT,
EVER CROSSED YOUR MIND?

What if you are dreaming, right now, but you are not aware of it?
How can you realize? How can you check?
You just need to perform these 12 Reality Checks to look for clues and eventually realize you are dreaming:

THE CATALOGUE