The Physics of Creativity



Concept for International Talent Support 2012 fashion event


International Talent Support

What is GOOD? What is EVIL? We are called, today more than ever, to express our vision, to choose or not, to like or not. Which brand is better? Which food will we choose? Which blog will we read? 

In this concept the eternal battle is ironically transfigured. Hundreds of subjects are put under judgement, their GOOD or EVIL nature is assigned by a statement or by the simple decision of the viewer, codified, simplified, massified, just as the hundreds like clicks we perform everyday, making us believe we are ultimately making decisons, or moral choices , when in reality we are not doing anything because there is no true consequent personal action, nor commitment to our moral choice or statement. The codification/digitalization of the act of choosing kills the profound existential trait of the question itself. The result is a huge amount of statements/data which in their globality don’t represent anything but a swarm of subjects belonging to one or the other party fighting a grotesque and spectacular match.


Projects enrolled in the competition, special projects and partner quotes

Selected Works

BUILDING THE ARKWriter, Creative Direction, Direction, Post

ET ALCinematography

TYPOSVideo installations

HERE WE BELONGCreative Direction, Direction

SINCERELY TRUEEvent concept and videos

DUEDOTProject type


FOSCARINIVideo installations

THE 15th UTOPIAEvent concept and videos

IN MY LUCID DREAMSEvent concept and videos

GOOD vs EVILEvent concept and videos